You’re in!
Behind the Deck
Welcome to
Expect strategy, stories, and case studies that show how partnerships actually work beyond the buzzwords. Each edition breaks down my thoughts on what’s happening across brand collaborations, creator marketing, and social impact so you can see what’s driving results and what’s just noise.
Before you go, here’s what else I’m building:
BeeVisible
My consultancy that helps brands and nonprofits design partnership ecosystems that drive both revenue and impact. From Fortune 500 brands to mission-led organizations, I build strategies that connect storytelling, creators, and CSR into results you can measure, not just moments you can post about. Find out more here.
Creatique
A tech platform I’m developing to help brands find the right creators for long-term, data-backed partnerships. It’s built on one simple idea: when brands choose creators based on alignment instead of aesthetics, everyone wins. Get your Creatique!
Candice Talks About Everything
My podcast about ambition, burnout, relationships, and the messy middle of building a meaningful life. It’s part storytelling, part strategy, and part reflection. Listen wherever you get podcasts.
Spotify | Apple | Youtube | Amazon
About Candice Bee
I’ve spent more than ten years leading partnerships that blend creativity and impact. Today, I head corporate and creator strategy at PERIOD., direct social strategy at Ogilvy Health, and run BeeVisible, my consultancy for brands and nonprofits ready to grow through connection.
Over the years, I’ve led campaigns for Thinx, Ford, Aerie, and Caraway, built one of the first online networks for Black creators, and owned a coworking space in Atlanta that helped women turn ideas into careers. Whether I’m building partnership frameworks, designing a brand ecosystem, or recording my podcast, everything I do is rooted in one belief: partnerships are human first.
You can find me online sharing insights about strategy, culture, and curiosity on socials @itscandicebee. Instagram | Threads | Tiktok